Thousands of people who had previously never heard the words Agua de Coco just did. Many of them aren’t the target audience for the Brazilian swimwear label; some of them are.
But that’s the power of landing a Victoria’s Secret model in your campaign, the power of a name like Candice Swanepoel. Going beyond just fashion media, every news outlet and men’s interest website will be desperate to run your photos. Luckily for Agua de Coco they have the great product to follow through on turning the media buzz into potential sales, or at least good brand awareness.
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